Jeremy Clarkson Turns His Star Pig into a Brand: The Birth of ‘Richard Ham.
Jeremy Clarkson Seeks to Trademark His Pig “Richard Ham” for New Merchandise Line
Jeremy Clarkson is expanding his farming empire once again — and this time, he’s taking inspiration from one of his most unlikely co-stars: a pig named Richard Ham.
The Clarkson’s Farm host has officially filed to trademark the name “Richard Ham” for a potential range of branded merchandise, following the animal’s breakout success on the hit Amazon Prime series.
A Pig with Star Power
The 65-year-old broadcaster, best known for Top Gear and The Grand Tour, introduced viewers to the piglet in Season 4 of Clarkson’s Farm. Originally destined for slaughter, the runt of the litter quickly captured the hearts of fans when Clarkson decided to spare him — a moment that became one of the season’s most memorable scenes.
Viewers watched as the tiny piglet, nicknamed “Richard Ham” after Clarkson’s long-time co-host Richard Hammond, struggled to survive among his stronger siblings. His underdog story struck a chord with audiences, earning him an unexpected wave of affection online.
The pig’s transformation from fragile farmyard runt to beloved fan favorite turned him into an unlikely celebrity — and now, it seems, a potential commercial icon.
Trademarking “Richard Ham”
According to The Sun, Clarkson’s production team submitted a trademark application earlier this month to the UK’s Intellectual Property Office. The filing seeks exclusive rights to the name “Richard Ham” across a wide array of products, including clothing, homewares, gardening tools, cookbooks, and even Christmas decorations.
The move is part of what sources describe as a broader effort to expand the Clarkson’s Farm brand, which already includes the famous Diddly Squat Farm Shop and Clarkson’s own beer label, Hawkstone.
“Jeremy sees Richard Ham as a natural fit for the brand,” a source told The Sun. “He’s become a sort of mascot for the show — funny, relatable, and just a little bit stubborn, much like Jeremy himself.”
Life After Stardom
Clarkson’s partner and Clarkson’s Farm co-star Lisa Hogan recently shared an update on Richard Ham’s life at Diddly Squat Farm.
In a light-hearted video posted to social media, the now fully-grown pig can be seen snuffling into the camera lens while Hogan jokes, “Yes, you’re huge… it’s because you’ve been hand-fed for all these months.”
The clip delighted fans, many of whom commented on how far the pig had come since his television debut. It also coincided closely with news of the trademark application — suggesting that Clarkson’s team may be preparing the groundwork for Richard Ham’s next big appearance, this time on shelves rather than screens.
From Diddly Squat to Global Fame
Since its debut in 2021, Clarkson’s Farm has become one of Amazon Prime’s most successful factual series, praised for its mix of humor, heart, and raw honesty about the challenges of modern farming.
The show follows Clarkson as he attempts to manage his 1,000-acre Diddly Squat Farm in Oxfordshire, aided by local contractor Kaleb Cooper and partner Lisa Hogan. What began as a light-hearted side project has evolved into a global phenomenon, inspiring merchandise, fan tourism, and now — thanks to a charismatic pig — a potential new product line.
Clarkson’s decision to trademark Richard Ham underscores just how influential Clarkson’s Farm has become. What started as a personal experiment has turned into a fully-fledged business venture, blending entertainment with authentic agricultural enterprise.
What’s Next for “Richard Ham”?
The Intellectual Property Office is currently reviewing the trademark application, which, if approved, would allow Clarkson to commercialize the name “Richard Ham” across multiple markets.
Whether that means plush toys, novelty mugs, or festive decorations featuring the famous pig remains to be seen. But one thing is certain — Jeremy Clarkson’s knack for turning farm life into compelling television (and clever branding) shows no sign of slowing down.
As for Richard Ham himself, fans can rest assured that the pig who escaped the slaughterhouse is now living comfortably at Diddly Squat — blissfully unaware that he’s on his way to becoming Britain’s most famous farmyard trademark.
