New Fragrance Launches at Clarkson’s Diddly Squat Farm Shop: ‘Silage’ by Lisa Hogan

From Cow Juice to Perfume – The Shop Keeps Surprising Fans

An exciting new product is set to hit the shelves at Jeremy Clarkson’s Diddly Squat Farm Shop – and this time, it’s not beer, milk, or honey, but a perfume.

Lisa Hogan, Clarkson’s partner and co-star of Clarkson’s Farm, has unveiled a brand-new fragrance for the shop called Silage – a cheeky nod to farm life with a stylish twist.

A Farm That Grew into a Global Attraction

Jeremy Clarkson, the former Top Gear and Grand Tour host, bought the 1,000-acre farm in Chadlington, Oxfordshire back in 2008. What started as a personal venture quickly became a media sensation thanks to the success of Amazon Prime Video’s Clarkson’s Farm, which first aired in 2021.

The show’s debut season chronicled the launch of Diddly Squat Farm Shop, a modest store that began by selling nothing more than potatoes “cheaper than Aldi.” Since then, it has grown into a thriving tourist destination, attracting visitors from across the world.

The shop has gained fame for quirky, farm-themed products like cow juice (milk), bee juice (honey), and Clarkson’s own Hawkstone lager, brewed locally in the Cotswolds.

Introducing ‘Silage’: A Fragrance with a Farmyard Twist

In a video shared on Instagram, Lisa Hogan announced the upcoming launch of the shop’s newest product – a perfume called Silage. While the name may raise eyebrows (since silage is a fermented crop feed for cattle and sheep), the perfume itself is anything but pungent.

Lisa playfully explained the double meaning: while silage is essential to farm animals, sillage in perfumery refers to the scent trail left behind by a fragrance.

“It hasn’t quite arrived yet, but I have a sample,” Lisa said in the video. “As always, we have Jeremy’s writing on the label – it’s beautiful.”

She then invited a customer to try the sample, who happily reported: “It smells really nice!”

Coming Soon to Diddly Squat

Although the perfume isn’t available for purchase just yet, Lisa confirmed that Silage will be arriving at the shop soon. Judging by the buzz already building around it, it could become the next must-have item for fans of Clarkson’s Farm.

So whether you’re after milk, lager, or now a uniquely-named perfume, Diddly Squat Farm Shop continues to offer something for everyone – with plenty of charm and humor to spare.