Jeremy Clarkson’s Hawkstone TV Advert Banned—Here’s Why It Was Pulled From Screens
Jeremy Clarkson’s Hawkstone TV Advert Banned—Here’s Why It Was Pulled From Screens
Jeremy Clarkson’s latest attempt to promote his Hawkstone beer has hit an unexpected roadblock, as his new TV advert has been banned from broadcast across all major platforms.
The Clarkson’s Farm star, who owns the now-iconic Diddly Squat Farm in Oxfordshire, launched the Hawkstone brand in 2021 in partnership with Cotswold Brew Co. Named after an ancient stone in the Cotswolds, Hawkstone has quickly become the fastest-growing beer brand in the UK and is now the most followed beer brand on Instagram globally.
To celebrate its success and pay tribute to British agriculture—the foundation of the brand—Clarkson created what he calls “the best thing I’ve ever made, apart from a shepherd’s pie in 1988.” The advert features a 34-person choir composed entirely of real British farmers, proudly singing in a field.
However, the heartfelt and humorous commercial was swiftly banned from TV, radio, and cinema. According to Clarkson, regulators deemed it “not compliant,” though no specific details were initially provided. The ad features a number of profanities sung by the choir—something believed to be the primary reason behind the ban.
“It’s a cock-up, as usual,” Clarkson told reporters from Diddly Squat Farm.
“I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned. The fun police in their beige offices have decided that the public can’t be trusted to watch it.”
Clarkson has since taken his case directly to the press, hoping public support will help bring attention to the decision and perhaps even overturn it.
Despite the ban, fans and supporters of Hawkstone are rallying online, many praising the ad’s authenticity and bold celebration of rural life. Whether the advert will find a path back to mainstream media remains to be seen, but one thing is certain—Clarkson isn’t giving up without a fight.
