Jeremy Clarkson’s Empire Expands Again — What’s His Next Big Move After Farm and Pub?

Jeremy Clarkson’s business empire continues to grow, with the star of Clarkson’s Farm diving into yet another venture, this time with a biscuit brand. Known for his farming antics and his popular TV show, Clarkson is taking his entrepreneurial spirit to new heights, building on his existing investments, including his 1,000-acre Diddly Squat Farm in Oxfordshire and the popular pub, The Farmer’s Dog.

Clarkson, who originally bought Diddly Squat in 2008, has turned the farm into a thriving business, with a farm shop that is now a go-to spot for visitors. But it’s his latest move into the biscuit business that is creating a buzz. Reports suggest that Clarkson has applied to trademark the name Diddly Dunkers, which is already being sold in the Diddly Squat Farm Shop and at The Farmer’s Dog pub.

It seems that Clarkson, known for his outspoken personality and love of taking on new challenges, isn’t slowing down any time soon. The Diddly Dunkers are just the beginning, as Clarkson has also reportedly applied for trademarks for a range of drinks from his brewery, Hawkstone. These drinks, including Arrowhead, Firelight, Midsummer, and Knollbury Fort, are sold at his pub and continue to build on his growing portfolio. Clarkson’s shift into the food and beverage industry, alongside his previous investments in farming and hospitality, marks yet another significant step in his ever-expanding business empire.

Despite his growing portfolio of businesses, Clarkson’s venture into the world of biscuits might come as a surprise to some, but it’s consistent with his on-screen persona. His love for unconventional projects and hands-on involvement has made Clarkson’s Farm a massive hit, and his fans are curious about how his personal brand will continue to evolve as he ventures into new industries.

The idea of Diddly Dunkers seems to be a natural progression for Clarkson, as his farm shop has become a key feature of the Diddly Squat experience. Along with his farm, Clarkson also operates the local pub, The Farmer’s Dog, which he took over in 2024. This rural pub, located in Asthall near Burford, has already gained attention for its down-to-earth charm and connection to Clarkson’s farming life. The pub offers Hawkstone beer and farm-linked produce, reinforcing Clarkson’s desire to keep his business ventures grounded in his rural lifestyle.

However, while Clarkson seems to be embracing his entrepreneurial side, he has been vocal about his love-hate relationship with business. Despite having built a successful farm, pub, and product line, Clarkson has said that his last business venture — the pub — may be his final one. Speaking to The Times in June 2025, Clarkson revealed that he had grown weary of the relentless nature of business. “I’m done with business now,” he said. “I am not starting another business as long as I live. I don’t understand it and am not motivated by money. I just want a good craic.”

This declaration followed his completion of the work on The Farmer’s Dog pub, which he had invested a considerable amount of time and effort into. Despite this, Clarkson’s fans know that his ‘retirement’ from business has been short-lived, as he is already looking toward new ventures like the Diddly Dunkers biscuits and expanding his brewery’s offerings. It’s clear that Clarkson has no intention of slowing down — even if he insists that he’s “done” with business.

Season 5 of Clarkson’s Farm, set to premiere on June 3, 2026, is expected to be an emotional rollercoaster for both Clarkson and the viewers. The new season is expected to delve into the serious challenges Clarkson has faced at Diddly Squat, including the devastating outbreak of bovine tuberculosis (bTB) in 2025, which struck the farm and led to a year filled with climate-driven disasters. Clarkson called it the “worst year ever,” as a shocking harvest was hit by a combination of heatwaves and drought that devastated crops and further tested his resilience.

The bTB outbreak had significant implications for Clarkson’s farm, as the disease forced the culling of infected cattle — a devastating blow to any farmer, let alone one trying to build a public-facing business like Clarkson. The struggles with bTB are set to be a central theme in Season 5, as Clarkson continues to balance the demands of his expanding businesses with the harsh realities of farming life.

The timing couldn’t be more critical for Clarkson. With his personal and professional life increasingly intertwined with his businesses, Clarkson’s farming journey has become more than just a show — it’s now a symbol of his adaptability and determination. As his Diddly Squat Farm faces new challenges, Clarkson’s ability to weather the storm and expand his empire — including biscuits, drinks, and beyond — will be closely watched by fans.

As the world eagerly awaits the return of Clarkson’s Farm, Clarkson’s latest ventures promise to keep the public fascinated and entertained. From Diddly Dunkers to new brewery drinks, Clarkson’s innovative approach to business remains ever-present, even as he faces some of the most difficult challenges of his career. Whether it’s farming, hospitality, or food production, Clarkson continues to prove that, like his approach to farming, no project is too big or too small to tackle with enthusiasm.

Fans can expect even more drama, humor, and unexpected twists as Clarkson pushes forward with his ever-growing business empire, all while balancing the unpredictable world of farming. Clarkson’s Farm remains as unpredictable as ever, and with the introduction of new products and the ongoing battle against adversity, the future looks uncertain but exciting for Clarkson and his Diddly Squat legacy.