Jeremy Clarkson Launches New Menu At Hawkstone Event – And The Reaction Is Very Unexpected.
Jeremy Clarkson Sparks Backlash Over ‘Woke’ Menu at Farmer’s Dog Summer Party
Clarkson’s cider celebration turns controversial as guests question unexpected vegetarian offerings
Jeremy Clarkson, the outspoken star of Clarkson’s Farm, stirred up unexpected controversy this week — not over tractors or politics, but pizza.
The former Top Gear presenter hosted an exclusive Hawkstone VIP Summer Party at his Cotswolds pub, The Farmer’s Dog, to celebrate the release of a new advert for his Hawkstone cider and lager. The mini-festival featured live music from legendary West Country band The Wurzels, whose cheeky anthems like “I’m a Cider Drinker” and “Combine Harvester” kept the atmosphere lively.
But while the cider was flowing and the crowd was singing, the food menu left some guests scratching their heads — and some claiming Clarkson had “gone woke.”
A Menu That Didn’t Feel ‘Very Jeremy’
Despite his long-standing jokes at the expense of vegetarians and “vegetable-induced boredom,” Clarkson surprised partygoers by offering a selection of meat-free dishes — including gluten-free crisps made from potatoes grown at his own Diddly Squat Farm.
The pizza menu featured three options:
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A classic tomato, mozzarella, and basil pizza
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A veggie special with goat’s cheese, red onion, rocket, and hot honey
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A lone meat option with sausage and thyme
Guests also found a roasted beetroot and goat’s cheese veggie burger on offer, prompting some to question whether the menu still aligned with Clarkson’s famously carnivorous image.
“It just didn’t feel very Jeremy,” one attendee remarked.
Meat Lovers Not Completely Forgotten
To balance out the surprise vegetarian offerings, there were also dry-aged beef burgers and lamb shawarma kebabs available. However, the ratio of plant-based to meat-based options was enough to raise eyebrows among long-time Clarkson fans.
Interestingly, this menu shift may reflect some personal changes in the presenter’s life. After undergoing emergency heart surgery last year, Clarkson admitted that while he continues to eat meat, he’s cut back on heavy sauces and richer foods in pursuit of better health.
A Celebration of British Farming
Despite the menu drama, the event was ultimately a celebration of British farming — and of course, Hawkstone cider and lager. Guests were treated to an exclusive new variety of cider, debuting for the first time at the event.
While fan-favorite Kaleb Cooper was notably absent — busy dealing with what Clarkson warned might be “the worst harvest on record” — his presence was felt in spirit.
Clarkson shared a “banned” Hawkstone commercial featuring himself, Kaleb, and a choir of farmers gleefully swearing their way through an ode to the beer. The ad was a hit with the crowd, even if it might not make it to TV screens.
Kaleb’s Harvest Nightmare
In a classic twist of farming misfortune, Kaleb’s new combine harvester broke down just 15 minutes into use, and rain — after four dry months — poured down unexpectedly.
“I told him it would be the worst harvest in years,” Clarkson said wryly during the party.
The Verdict: A Toast to Change?
Whether Clarkson’s menu choices signal a new direction or simply a one-off nod to inclusivity, one thing’s clear — even a pizza topping can cause a stir when Jeremy Clarkson is involved.






