Jeremy Clarkson’s hit farming series Clarkson’s Farm is once again in the spotlight, but this time it is not just for its chaotic tractors, sheep wrangling, or agricultural mishaps. The Prime Video documentary has officially been nominated for a prestigious National Television Award (NTA) 2025, placing it in direct competition with some of the UK’s most popular entertainment shows, including Gogglebox and The Martin Lewis Money Show Live.

From Motorways to Milking Cows: Clarkson’s Farming Journey

When Jeremy Clarkson purchased Curdle Hill Farm in the Oxfordshire village of Chadlington back in 2008, few could have imagined how much of a cultural phenomenon it would later become. The land was initially acquired as a personal investment, but in typical Clarkson fashion, it turned into a grand experiment when he decided to run it himself.

Renaming the property Diddly Squat Farm, Clarkson swapped his high-octane motoring lifestyle for the unpredictable world of farming. What began as a risky gamble eventually turned into the highly acclaimed Clarkson’s Farm series, which debuted on Amazon Prime Video in 2021. The show has since transformed from a niche farming documentary into a global success, praised for its honesty, humor, and surprisingly educational look at modern agriculture.

A Roaring Success

Now in its fourth season, with filming for season five already underway, Clarkson’s Farm has become one of Prime Video’s most popular original programs. Viewers are captivated by Clarkson’s blend of sarcasm, frustration, and genuine effort as he faces the daily realities of farming—from unpredictable weather and rising costs to troublesome sheep and endless government red tape.

The series has also introduced fans to a memorable supporting cast, including fan-favorite Kaleb Cooper, the young but sharp-witted farmer who often finds himself lecturing Clarkson on the correct way to manage crops and machinery. Clarkson’s partner Lisa Hogan, land agent Charlie Ireland, and head of security Gerald Cooper have also become familiar faces to viewers, each adding their own charm to the documentary.

Beyond entertainment, the show has highlighted the struggles faced by real farmers across the UK. From showcasing the financial challenges of running a farm to fighting bureaucratic regulations, Clarkson has brought national attention to issues that often go unnoticed. This mix of comedy and authenticity is what makes the series stand out.

Expanding the Clarkson Empire

The success of Clarkson’s Farm has extended far beyond the small screen. Clarkson capitalized on the show’s popularity by expanding his agricultural ventures, most notably with the launch of the Diddly Squat Farm Shop, which has become a major tourist attraction in the Cotswolds.

More recently, Clarkson reopened a local pub in the nearby village of Asthall, renaming it The Farmer’s Dog. The pub has quickly drawn fans and tourists eager to connect with the farming lifestyle they’ve seen on television, further cementing Clarkson’s role as an unexpected ambassador for rural life.

The Road to the NTAs

On Tuesday, August 19, Clarkson revealed exciting news via his Instagram account: Clarkson’s Farm had been nominated in the Factual Entertainment category at the National Television Awards 2025. This recognition places the series in direct competition with some of the UK’s most beloved shows, including:

• Gogglebox

• Stacey & Joe

• The Martin Lewis Money Show Live

• Sort Your Life Out

The NTAs, considered one of Britain’s biggest TV events, are set to take place at The O2 Arena in London on Wednesday, September 10, 2025. Fans can cast their votes online through the official NTA website, with Clarkson already urging his loyal supporters to help push Clarkson’s Farm over the finish line.

A Cultural Phenomenon in the Making

For Clarkson, the nomination is more than just another accolade. It marks a milestone in a career that has seen him transition from one of Britain’s most outspoken motoring journalists to an unlikely farming hero. While his outspoken nature has sometimes sparked controversy, few can deny the impact Clarkson’s Farm has had on both television and public perception of agriculture.

If the series manages to claim victory at the NTAs, it would further solidify Clarkson’s role as one of the most versatile entertainers in British television history. From revving engines on Top Gear to wrangling sheep in the Cotswolds, Clarkson has proven time and again that his ability to connect with audiences goes far beyond cars.

As the countdown to the NTAs begins, all eyes will be on whether Clarkson and his farming crew can plough their way to victory against the competition—or whether Britain’s favorite TV armchair critics on Gogglebox will once again take home the prize.