Clarkson’s Cotswolds Pub Just Took a Turn No One Saw Coming.
Jeremy Clarkson’s Pub May Finally Serve Ketchup – But Only If It’s 100% British
Jeremy Clarkson is known for doing things his own way—and now, after nearly a year of no ketchup allowed, the TV star may be softening his stance at his Cotswolds pub, The Farmer’s Dog.
From Fast Cars to Farm Life
Clarkson, best known for Top Gear and The Grand Tour, made headlines when he swapped sports cars for sheep in 2008, purchasing a farm in Chadlington, Oxfordshire. His agricultural adventures became the focus of the hit Prime Video series Clarkson’s Farm, now in its fourth season.
In 2023, he expanded his rural empire by buying and reopening a historic pub—The Windmill in Asthall—for around £1 million. He renamed it The Farmer’s Dog and opened the doors to massive crowds last August.
The Ketchup Ban That Made Headlines
From the start, Clarkson made it clear: no foreign food or drink would be served at the pub. Everything on the menu—even the salt and pepper—had to be produced in Great Britain. That bold decision meant:
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No cola
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No foreign beer
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And most controversially… no ketchup
A sign at the entrance proudly declared the pub’s commitment to supporting British farmers and produce.
A Saucy Solution Appears
That’s where Condimaniac, a British sauce company, enters the story.
Inspired by the challenge posed by Clarkson’s ketchup ban, co-founders Kier Kemp and Jennifer Dreier set out to create a 100% British-made ketchup — and succeeded.
After crafting the homegrown condiment, they brought it straight to The Farmer’s Dog, where pubgoers were invited to try it. The reaction was overwhelmingly positive.
“I’m not having Heinz again, that’s for sure,” one customer said.
Even staff at The Farmer’s Puppy—a casual eatery on the pub grounds near The Grand Tour tent—praised the sauce.
Clarkson’s Pub Embraces the British Ketchup
The new ketchup didn’t just pass the taste test—it’s now being stocked on-site.
Condimaniac’s meeting with pub manager Annie led to a wholesale agreement, allowing the ketchup to be sold at:
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The Farmer’s Puppy
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The on-site butchers
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And soon, possibly on pub tables
“It’s not just a gimmick for them,” said co-founder Kemp.
“They really live and breathe this 100% British thing.”
Where to Buy It? Good Luck…
The new ketchup is available through Condimaniac’s official website—but it’s already sold out, a testament to both the flavor and the Clarkson effect.
✅ Quick Recap: The Ketchup Journey
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Clarkson bans ketchup at his pub in support of UK produce
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Condimaniac creates a fully British version
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Customers love it, and the pub agrees to stock it
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The sauce sells out online almost instantly
Conclusion:
Jeremy Clarkson’s no-compromise approach to British farming and hospitality has just found a flavorful exception—but only because it still follows his rules. And now, finally, ketchup lovers at The Farmer’s Dog can have their chips and dip them too.
