Jeremy Clarkson’s rise from motoring icon to unlikely farmer has taken yet another remarkable turn, as his Diddly Squat Farm Shop has officially been named the best farm shop in the Cotswolds. The recognition came during this year’s prestigious Cotswolds Awards, a regional celebration that highlights standout businesses, innovators, and creators across one of Britain’s most beloved rural landscapes.

The award places Clarkson’s Chadlington-based business at the top of a competitive field: more than 20 Oxfordshire-area businesses were honored, among over 100 winners across the wider Cotswolds. For Clarkson and his team, the accolade marks both a professional achievement and a cultural milestone — confirming the farm’s transformation from a TV curiosity into a respected local institution.

---

A Farm Shop That Became a Phenomenon

Diddly Squat Farm Shop has been turning heads ever since it opened in 2020 on Chipping Norton Road, created by Clarkson and his partner Lisa Hogan. While it began as a small, rustic outlet for farm-grown produce, it quickly evolved into a national attraction — driven largely by the success of Clarkson’s Farm, the wildly popular Amazon Prime documentary series.

The show follows Clarkson as he attempts to run the 1,000-acre farm he bought two decades earlier, assisted by breakout stars like Kaleb Cooper, Lisa Hogan, Gerald Cooper, and “Cheerful” Charlie Ireland. The series blends humor, hardship, and genuine insight into modern British agriculture, garnering widespread critical acclaim.

In September, Clarkson’s Farm won the National Television Award for Best Factual Entertainment, cementing its place as one of the UK’s most beloved series. Alongside that success, Clarkson and his team have received commendations from the National Farmers’ Union for their advocacy of British farming.

But amid all the awards, the farm shop itself has quietly built its own legacy.

---

Championing British Products — and Attracting Crowds

Diddly Squat Farm Shop has become known not only for its connection to the show, but for its uniquely local, unapologetically British approach to produce and goods. Clarkson and Hogan have committed the shop to selling exclusively British-made items, from honey and milk to jams, chutneys, meat, candles, and merchandise.

The shop’s shelves are famous for featuring humorous labels — such as “cow juice” (milk), “bee juice” (honey), and “incredibly expensive” candles — but beneath the jokes lies a serious commitment to supporting regional farmers, makers, and suppliers.

Customers flock from across the UK, often lining up in long queues just to experience the shop firsthand. The adjacent café, introduced in later seasons of the show, has only amplified the traffic, serving hundreds of visitors each weekend.

The award naming it the Best Farm Shop in the Cotswolds is especially meaningful given the region’s size and diversity. The Cotswolds spans five counties — Gloucestershire, Oxfordshire, Warwickshire, Worcestershire, and Wiltshire — and covers more than 800 square miles of farmland, villages, and heritage sites. Standing out in such a competitive and agriculturally rich area is no small feat.

---

A Step Toward Proving Clarkson Right

Jeremy Clarkson has long insisted — half jokingly, half seriously — that Diddly Squat Farm Shop is “the best farm shop in the world.” Critics may roll their eyes, but with every award and achievement, the claim sounds a little less far-fetched.

For many supporters, the shop embodies what the Cotswolds does best: championing local produce, celebrating rural culture, and bringing communities together. For others, it’s a symbol of the growing appreciation for farming sparked by Clarkson’s Farm.

As the show heads deeper into future seasons and the business continues to expand — from gin production to cattle, crops, and a bustling café — the award serves as yet another reminder that Clarkson’s leap into farming has become much more than a television project. It’s a real, thriving, award-winning enterprise.

And with this latest accolade, Diddly Squat Farm Shop is one step closer to proving Clarkson’s bold claim true.