Jeremy Clarkson’s £95 Advent Calendar Sparks Delivery Complaints — What Really Happened Behind the Scenes?

Jeremy Clarkson’s ventures have never lacked attention, but this festive season, the spotlight turned unexpectedly intense when his £95 Hawkstone advent calendar stirred a wave of customer frustration. The issue, surprisingly, wasn’t the price. Instead, fans who eagerly bought the booze-filled calendar were left waiting anxiously as December approached—many still empty-handed.

Released under Clarkson’s fast-growing Hawkstone brand, the advent calendar quickly became one of the most anticipated holiday items linked to the world of Clarkson’s Farm. Packed with lagers, ciders, gin, vodka, and farm-inspired surprises, the product sold out in record time. Hawkstone also teased additions such as a handwritten-style “to-do list” from Jeremy and his farm manager, Kaleb Cooper—turning the calendar into a collector’s item as much as a seasonal treat.

Last week, Hawkstone announced on Facebook that the calendars had officially sold out, celebrating the overwhelming demand: “You lot snapped up our Advent Calendars in record time this year.” The final remaining unit was given away through a prize draw, leaving thousands of eager customers ready to start the countdown to Christmas—if their order arrived on time.

But as December 1st drew near, tensions began to rise.

Across social media platforms—Facebook, X, and Instagram—customers reported that their calendars still hadn’t arrived. With the delivery window closing fast, the comment sections filled with concern.

“I ordered the Hawkstone Advent Calendar back in October. Any idea when it will be delivered?” wrote user helenp82 on X.

“Not received mine yet. Anyone else still waiting?” echoed Julie Louse on Facebook.

Others chimed in, with similar frustration:

• “I haven’t received mine, do you know when they will be delivered?” — Claire Price

• “Still waiting on mine too.” — Debbie Sharpe

However, not all customers were disappointed. Many proudly shared photos of their freshly delivered calendars, praising the packaging and presentation. “Ours arrived! Thrilled… looks amazing,” wrote Katherine Eddie, while Chris Onion added: “Mine’s arrived… looking forward to advent this year lol.”

Still, the split between satisfied early recipients and frustrated late receivers created an online debate—highlighting the challenge of high-volume seasonal shipping, especially for boutique brands like Hawkstone.

This isn’t the first time Clarkson’s alcohol ventures have stirred conversation. Last year, Jeremy personally served drinks at the grand opening of his pub, The Farmer’s Dog, drawing crowds—and criticism. Fans were stunned by the price tags on some items: a £60 Hawkstone jumper, a £40 apron, a £35 dog bowl, and a £14 bottle opener. Despite this, the merchandise sold well, proving Clarkson’s brand power is stronger than ever.

Yet running a pub has also exposed Clarkson to very different frustrations. In October, he posted a video complaining about unusual behavior in the pub’s toilets. “People go to the lavatory, sit on it and somehow miss the bowl and I cannot understand how they’re doing it!” he said, exasperated. He joked about CCTV not being allowed in cubicles, concluding that the mystery would remain unsolved.

Earlier this year, Clarkson went viral again after suggesting he might ban customers with food intolerances following a bizarre incident. A woman who claimed to be gluten-intolerant accused the pub of serving her beer instead of cider, demanding compensation. But CCTV proved she had not been drinking beer at all. “I’m seriously thinking of banning people with food intolerances,” Clarkson wrote afterwards, calling the situation “annoying” while acknowledging such a move would be “commercial suicide.”

As for the advent calendar dispute, Hawkstone has yet to release a detailed response addressing the delivery delays. But given the brand’s explosive popularity—and Clarkson’s history of turning controversies into attention—this holiday hiccup is unlikely to slow momentum at Diddly Squat.

For now, fans are still hoping their long-awaited Christmas countdown boxes arrive before the first door needs opening.