From Tractors to Tables: Jeremy Clarkson’s Secret Project Finally Revealed
Jeremy Clarkson to Release “The Farmer’s Dog Cookbook” — A Heartfelt Tribute to British Farming and Pub Culture
Jeremy Clarkson, the outspoken TV icon best known for Top Gear, The Grand Tour, and Clarkson’s Farm, is once again venturing beyond the screen — this time, into the world of cooking. The presenter has announced the upcoming release of “The Farmer’s Dog Cookbook,” inspired by his Cotswolds pub and dedicated to celebrating British produce, local farmers, and hearty pub-style dining.
From Petrolhead to Publican
In 2023, Clarkson purchased The Windmill — a charming 17th-century pub in Asthall, near Burford, Oxfordshire — for around £1 million. The renovation transformed the traditional countryside establishment into a rustic yet refined pub now known as The Farmer’s Dog, which opened its doors to the public in August 2024.
Since opening, The Farmer’s Dog has quickly become a local hotspot, drawing both villagers and fans from across the country eager to enjoy Clarkson’s food, drink, and famously unfiltered sense of humour. Guests have praised its relaxed atmosphere, focus on locally sourced ingredients, and, of course, its signature Hawkstone beer and cider — brewed from barley and apples grown right on Clarkson’s Diddly Squat Farm.
Clarkson, who has spent recent years championing British farming on his hit Clarkson’s Farm series, has made no secret of his pride in the pub. Now, he’s taking that passion a step further — bringing The Farmer’s Dog into people’s homes through food.
A Love Letter to British Farming
An official statement from the pub described The Farmer’s Dog Cookbook as “a celebration of proper British produce and the people who grow it.”
The book collects simple, hearty recipes inspired by the pub’s seasonal menu, focusing on classic comfort food made with fresh, locally sourced ingredients. From slow-cooked stews and farm-fresh pies to cider-glazed pork and roasted root vegetables, the recipes capture the essence of rural Britain — food made with integrity, patience, and care.
But this isn’t just another celebrity cookbook. In true Clarkson fashion, it’s also deeply personal and unapologetically opinionated. Alongside the recipes, readers will find Clarkson’s signature commentary — reflections on running the pub, tales from the kitchen, and his outspoken views on the challenges faced by British farmers.
“You’ll also find an introduction from Jeremy, some of the stories behind the food, a guide to sourcing ingredients close to home, and a brief history of how The Farmer’s Dog came to exist in the first place,” the pub’s statement continues.
The message is clear: support local farmers, cook local food, and enjoy it properly.
A Slice of the Pub to Take Home
Priced at £34, The Farmer’s Dog Cookbook is available for preorder now, with official shipping beginning December 1 — perfectly timed for the Christmas gift season.
Each copy promises to be more than a collection of recipes; it’s a tangible extension of Clarkson’s journey from television presenter to farmer, brewer, and now, restaurateur. It’s a tribute to the people he’s worked alongside in the fields, kitchens, and pubs of rural England.
For Clarkson, who has long advocated for the struggles of British farmers — from unpredictable weather to government bureaucracy — the cookbook is also a subtle form of activism. Every recipe encourages readers to buy from local producers, visit nearby farm shops, and cook with seasonal ingredients.
“The Farmer’s Dog Cookbook is a slice of the pub you can take home,” the statement concludes, “and we hope you’ll use it as inspiration to back British farming — while creating some really, really nice food.”
A Natural Next Step for Clarkson
Fans of Clarkson’s Farm will recognize the themes that run through the book: determination, frustration, humor, and above all, an unwavering respect for those who work the land.
It’s the latest chapter in Clarkson’s unexpected but successful transformation from motoring journalist to farmer and advocate for rural Britain. What began as an experiment at Diddly Squat Farm in 2020 has become a full-fledged mission to remind people where their food comes from — and why it matters.
With The Farmer’s Dog Cookbook, Clarkson seems ready to trade horsepower for horse radish — at least for now. And if his past ventures are any indication, this one’s bound to be both irreverent and inspiring, equal parts laughter and love letter to the countryside.
The Farmer’s Dog Cookbook is now available for preorder online and at The Farmer’s Dog pub in Oxfordshire. Shipping begins December 1, 2025.
So this Christmas, instead of just watching Clarkson’s antics on screen — you can finally taste them.