The Smart Business Play You Didn’t See Coming: How Clarkson’s Pet Pig Is About to Become a Money-Making Machine.
Clarkson’s Farm fan-favourite pig is now at the centre of a potentially lucrative brand expansion.
TV presenter and farmer Jeremy Clarkson is turning to an unlikely source for his next big business venture — his pet pig, Richard Ham. The adorable porker, who won over fans in the latest series of Clarkson’s Farm, is set to become a household name, with Clarkson making moves to trademark the tiny star’s name.
From Runt to Riches
Richard Ham — named cheekily after Clarkson’s longtime friend and former Top Gear co-host Richard Hammond — was the runt of the litter at Diddly Squat Farm. His struggle to gain weight and his vulnerability among the other piglets struck a chord with viewers, who followed his journey with affection throughout series 4 of the show.
Initially, Richard Ham faced an uncertain future, as Clarkson was forced to consider whether to keep the underweight piglet. However, after much deliberation, the farming host had a change of heart. Rather than sending the pig to slaughter, he decided to keep him, a move that would endear him even more to fans and, it seems, spark a smart business idea.
Trademark Plans for Richard Ham
Clarkson has now applied to the UK’s Intellectual Property Office to trademark the name “Richard Ham.” According to filings, the trademark will cover a wide range of goods and merchandise, including clothing, homeware, gardening products, cookbooks, and even festive Christmas decorations.
If approved, the trademark could pave the way for a Richard Ham merchandise empire, with potential to bring in significant revenue. It’s a savvy move by Clarkson, whose flair for blending humour, farming, and entrepreneurship has already made Clarkson’s Farm a massive hit with audiences.
Social Media Stardom
Clarkson’s partner and Clarkson’s Farm co-star Lisa Hogan recently shared an exciting update about the beloved pig. Taking to social media, she posted a video of Richard Ham — who has grown significantly since his debut — greeting fans from his sty.
“Look who it is!!! It’s Richard ‘porker’ Ham,” she captioned the clip.
In the video, a farm worker can be heard saying, “Who recognises this beast?” as the once-tiny pig sniffs curiously into the camera. Lisa added humorously, “Yes, you’re huge. Yes, it’s because you’ve been hand fed for all these months.”
Fans were thrilled to see Richard Ham thriving and were quick to share their affection for the farm’s breakout star.
OnlyFarmers: Clarkson’s Other Enterprising Idea
Richard Ham isn’t the only brand Clarkson is building. In another surprising business move, the former Top Gear host has entered the dating world — but with a comedic twist.
In June, it was revealed that Clarkson was behind a new matchmaking platform called OnlyFarmers, a tongue-in-cheek reference to adult site OnlyFans. The venture is aimed at countryside lovers and farmers looking for romance.
Like with the Richard Ham trademark, Clarkson’s Diddly Squat Farm Shop applied to register the name with the Intellectual Property Office. The site is expected to mix humour with real matchmaking, staying true to the cheeky tone that defines Clarkson’s farming brand.
Piggy Power and Business Genius
Clarkson’s decision to save and spotlight Richard Ham may have started as a sentimental one, but it’s quickly becoming a branding masterstroke. With a growing fan base, a solid platform through Clarkson’s Farm, and multiple business trademarks in progress, Jeremy Clarkson is proving once again that he knows how to turn everyday moments — even involving pigs — into prime-time profit.
Whether it’s selling T-shirts featuring a pig’s face or launching a farmer-focused dating site, one thing is clear: Clarkson’s farm is anything but boring.
