Jeremy Clarkson’s New Cider Has Fans Divided: What Exactly Is ‘Rhuba*rd’?”**

Jeremy Clarkson Launches New Rhubarb Cider as Hawkstone Brand Expands Again

Oxfordshire, England — Jeremy Clarkson, the outspoken TV presenter-turned-farmer, has once again stirred excitement among fans and drinkers alike with the latest addition to his booming Hawkstone alcohol empire. This time, it’s a cider with a twist — and it’s already making waves for its bold flavor, cheeky branding, and instant sell-out success.

From Farm to Can: The Rise of Hawkstone

Clarkson, best known for Top Gear, The Grand Tour, and more recently Clarkson’s Farm, first acquired Diddly Squat Farm in Chadlington back in 2008. What began as a personal farming project became the subject of his hit Amazon Prime series, Clarkson’s Farm, which follows the highs and lows of rural life with his signature humor and irreverence.

In 2021, teaming up with the Cotswold Brew Co, Clarkson launched Hawkstone — a premium British alcohol brand named after the ancient Hawk Stone monument in the Cotswolds. What started with a lager brewed from barley grown right on Diddly Squat Farm has now expanded into ciders, vodka, and limited edition blends.

Today, Hawkstone is the fastest-growing beer brand in the UK, with a massive online following — it’s officially the most-followed beer brand on Instagram worldwide.

A “Deliciously Sinful” New Release: Rhuba***rd Cider

The newest product, Hawkstone Rhuba*rd**, is already proving to be a runaway success. Marketed as “an unholy union of delicious British fruit,” the cider blends sharp, tangy rhubarb with the smooth sweetness of apples, finished with a zesty citrus kick and subtle floral notes.

“When rhubarb and apples joined, outside of wedlock, Rhuba**rd was born,”* Hawkstone said in its now-viral product description.

This cider isn’t just about taste — it’s about personality. In true Clarkson style, the branding leans into bold British humor, promising a drink “guaranteed to make even the grumpiest ba**rd smile.”*

Upon release, the cider sold out within hours, prompting the brand to switch to pre-order status. Customers can now reserve their case of 12 cans for £28 via the Hawkstone website, with the next batch expected to ship starting the week of Monday, August 4.

Why Rhubarb? A Perfect Fit for the Hawkstone Ethos

Choosing rhubarb as the hero flavor isn’t just about novelty — it’s a statement. Rhubarb, often dubbed the “marmite of fruit,” divides opinion. It’s bold, sour, complex — much like Clarkson himself.

By embracing a polarizing fruit and turning it into a refined, drinkable cider, Hawkstone continues to buck trends in the alcohol industry. While many brands chase generic flavors and mass appeal, Hawkstone dares to be different — and it’s working.

“This isn’t just cider — it’s cider with attitude,” one fan commented on social media. “Only Jeremy Clarkson could make rhubarb cool.”

Limited Quantities, High Demand

As with previous Hawkstone releases, supply is limited — and demand is high. The launch of the Rhuba***rd cider follows the successful release of Hawkstone’s classic cider and its award-winning lager. Fans of the brand have become accustomed to acting fast whenever a new product drops.

Many followers took to Instagram and X (formerly Twitter) to express frustration that the cider had sold out so quickly. Hawkstone responded in typical tongue-in-cheek fashion:

“You lot drank us dry. Again. Stop being so thirsty.”

What’s Next for Hawkstone — and Clarkson?

With the success of Hawkstone showing no signs of slowing, speculation is growing about what might come next. A new seasonal lager? A Diddly Squat gin? Or perhaps even a wine made from grapes grown in the Cotswolds?

Clarkson himself has hinted in past interviews that he’s keen to keep innovating, both on the farm and in the drinks business.

“It’s not just about selling beer or cider,” he once said. “It’s about showing that British farming can be smart, sustainable, and bloody brilliant fun.”

Meanwhile, Clarkson’s Farm has officially been renewed for Season 5 on Amazon Prime, promising more farmyard mishaps, village drama, and — undoubtedly — new product teasers from the Hawkstone lineup.

In Summary: Why Hawkstone Rhuba*rd Matters**

Launched by: Jeremy Clarkson & Cotswold Brew Co
Product: Rhubarb-apple cider (4% ABV)
Flavor profile: Tangy rhubarb, sweet apple, citrus, floral & herbal notes
Price: £28 for 12 cans
Availability: Pre-order only — next batch ships week of August 4
Status: Sold out within hours of launch
Why it’s special: Bold flavor, British ingredients, and cheeky Clarkson charm

Whether you’re a fan of cider, Clarkson, or simply curious about one of the UK’s fastest-growing alcohol brands, Hawkstone’s new Rhuba***rd release is worth raising a glass to — if you can get your hands on it.