Behind the Gates of Clarkson’s Farm: What the Cameras Don’t Show!

Inside Clarkson’s Farm: What It’s Really Like Visiting Diddly Squat

Jeremy Clarkson’s Diddly Squat Farm has become a national curiosity since the release of Clarkson’s Farm on Prime Video. Nestled in the Cotswolds and known as much for its long queues as its farm-fresh products, this modest yet wildly popular destination draws crowds from all over the UK — and we finally went to see what all the hype is about.

The Journey Begins

Our adventure began with a bit of skepticism and a lot of excitement. Would we be underwhelmed or overwhelmed? Having heard such mixed reviews, we were curious to see for ourselves.

Clarkson’s farm is located just 40 miles northeast of our estate, and like us, it falls within an Area of Outstanding Natural Beauty (AONB), which comes with planning restrictions that affect how land and buildings can be developed. Clarkson has famously battled with these issues, particularly around expanding his café and restaurant — something we can relate to on our own journey toward sustainable development.

First Impressions

The drive through the Cotswolds was stunning, but once we neared Diddly Squat, the contrast was immediate: more cars, more people, and yes — much longer queues. The parking area was full, and the line to get into the farm shop was already daunting. And the farm shop? Much smaller than expected.

Despite the wait (nearly 1.5 hours in the sun), we were excited to finally step inside and explore what was on offer.

What’s in the Bag? Our Farm Shop Haul

Here’s what we picked up during our visit:

• Diddly Squat Still Water – Branded, dented, but refreshingly cold.

• Unsmoked Back Bacon – £4.30 for a quality farm-raised pack.

• Beu Bites – Honeycomb covered in chocolate. Irresistible!

• Local Strawberries – Not grown on Diddly Squat, but nearby — and smelled amazing.

• Diddly Squat Honey – Or as Clarkson calls it, “Bee Juice.” Perfect for allergy season and a fan favorite.

In total, we spent around £65, including two bacon rolls, a cider, a lager, and our haul from the farm shop.

Is It Worth the Hype? Our Honest Verdict

Clarkson’s Farm is not a full-day experience in itself, but it’s certainly worth visiting if you’re a fan of the show. The real magic lies in the story Jeremy Clarkson has created — transforming himself from TV personality to farmer and bringing his audience along for the ride. The emotional connection fans have with the farm is palpable, and people weren’t just there for honey or sausages — they were there to support him.

If you’re planning to visit, come prepared. Bring water, sun protection, and maybe even grab a meal before you arrive. Better yet, combine your visit with stops in nearby Cotswold gems like Bourton-on-the-Water, Burford, or Stow-on-the-Wold for the full countryside experience.

What We Learned – And What’s Next for Us

Our visit inspired us. Seeing how Clarkson has used his platform to spotlight British farming made us reflect on our own farm and shop. We’re now more motivated than ever to expand what we offer: from locally made marmalade and honey to estate-grown produce and handmade goods. Like Jeremy, we want to share our journey — and create something meaningful for our community.

We’re excited to grow Life at the Manor and explore more of what the UK countryside has to offer. And yes, we’re planning a trip to Clarkson’s pub, The Fox, soon — if we can get a table!

Join Us on the Journey

If you enjoyed this review and want to see us explore more iconic UK destinations, let us know in the comments. And don’t forget to subscribe — it helps us grow more than you know.

See you next Friday at 6 p.m. for more behind-the-scenes adventures, updates on our renovation, and a deeper look into life in the English countryside.

Until then, from all of us at the Manor — goodbye for now!